Why Brands Should Be Human on Social Media

The success of any social program is ultimately determined by its ability to connect on a one-to-one, human level. But what does it actually mean to be human in social media? Is it having a fun and engaging brand? Speaking in everyday, colloquial language? Establishing ...Read the rest

How GoPro Created a Billion Dollar Empire #gopro

For those who are uninitiated, cameras are fickle pieces of technology. A truly high-end video camera that can support HD-quality graphics is an expensive endeavor, and one that often inhibits a filmmaker to take real risks with shooting. Who wants to strap a $2,000 video ...Read the rest

Google Maps goes to Mt. Everest, Kilimanjaro

Want to see what it’s like to climb to the top of the tallest mountain peaks in the world, without the risk of avalanches, rock slides and … you know, falling? Google Maps has just added stunning imagery taken while scaling the highest mountains across various ...Read the rest